Manager, Marketing Operations

Company: The Trade Desk, Inc.
Location: San Francisco
Posted on: February 1, 2025

Job Description:

The Trade Desk is changing the way global brands and their agencies advertise to audiences around the world. How? With a media buying platform that helps brands deliver a more insightful and relevant ad experience for consumers -- and sets a new standard for global reach, accuracy, and transparency. We are proud of the culture we have built. We value the unique experiences and perspectives that each person brings to The Trade Desk, and we are committed to fostering inclusive spaces where everyone can bring their authentic selves to work every day.So, if you are talented, driven, creative, and eager to join a dynamic, globally-connected team, then we want to talk!What you'll do:Reporting to the Director of Performance Marketing and Operations, the Marketing Operations Manager will play a crucial role in enhancing our global marketing initiatives. We are seeking a proactive and detail-oriented professional to own the marketing operations delivery roadmap, manage and optimize regional campaigns, oversee marketing technology, ensure compliance with data regulations, and drive continuous process improvements. Your work will support successful marketing outcomes across multiple markets, driving operational efficiency and helping to achieve impactful results on a global scale.

• Marketing Operations Delivery Roadmap: Own and manage the delivery roadmap for marketing operations, ensuring alignment with business goals, optimizing processes, and driving impactful results across regional markets.
• Campaign Support and Execution: Implement regional marketing campaigns, including setting up email automation workflows, conducting A/B testing, list selection, and segmentation. Ensure adherence to global best practices and optimize campaigns for regional effectiveness.
• Marketing Enablement: Deliver localized training sessions to marketing teams, tailoring content to meet regional requirements. Develop training materials and documentation to support the adoption of marketing tools and processes.
• Marketing Management and Roadmap:
  • Work with the Director of MOPS to develop and maintain the marketing technology roadmap, aligning with business objectives and emerging trends.
  • Evaluate and implement new marketing technologies to enhance operational efficiency.
  • Oversee the rollout of new tools and technologies to marketing teams, ensuring robust support and training.
  • Collaborate with vendors for technology support, administration, and to manage operational aspects, including uptime, performance, and system integration.
  • Compliance and Security: Ensure regional compliance with data regulations such as GDPR and CCPA. Support local security initiatives and conduct regular audits to maintain data integrity and security standards.
  • Process and Project Management:
    • Develop and maintain standardized processes and documentation, implementing best practices across marketing operations.
    • Drive continuous improvement and benchmarking initiatives to enhance operational efficiency.
    • Plan and manage special projects and provide support for marketing initiatives.
    • Prioritize projects, manage resources effectively, serve as a liaison between agencies and marketers, and guide marketing teams through changes with robust change management practices.
    • Cross-Functional Collaboration: Serve as the point of contact for brand, digital, and performance marketing teams, collaborating on local initiatives to ensure alignment with global strategies. Coordinate with sales operations and executive stakeholders to support regional marketing objectives.Who you are:
      • Experience: A minimum of 6 years in marketing operations, campaign management, or related fields, with proven expertise in executing regional marketing campaigns and managing marketing technology platforms.
      • Technical Proficiency: Strong knowledge of marketing automation tools (Marketo preferred), CRM systems, and digital marketing channels. Experience with user management and system administration within marketing technology platforms.
      • Analytical Skills: Ability to analyze campaign performance data and derive actionable insights to optimize marketing efforts.
      • Communication and Collaboration: Excellent communication skills with a proven ability to collaborate effectively with cross-functional teams and stakeholders across different regions.
      • Attention to Detail: A meticulous approach to managing marketing processes, ensuring compliance with data regulations, and maintaining high standards of data integrity.The Trade Desk does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of The Trade Desk. The Trade Desk is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
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Keywords: The Trade Desk, Inc., San Jose , Manager, Marketing Operations, Executive , San Francisco, California