Senior Campaigns Manager

Company: productboard, Inc
Location: San Francisco
Posted on: February 1, 2025

Job Description:

Introducing Productboard Pulse. Exec-level insights into what your customers need, powered by AI.We're looking for a passionate, creative, data-minded Senior Campaigns Manager to drive high-impact demand generation campaigns. This individual will architect overall brand and demand campaigns for global markets, coordinating all marketing functions for successful integration, implementation, optimization, measurement and reporting.This role sits at the center of Productboard's voice to our global markets and requires confident orchestration of all marketing tactics to varied audiences, personas, regions, markets and industries. The successful candidate for this role will understand clearly how a brand generates demand with laser-focus on results, always looking for ways to improve and optimize programs, processes and impact on sales.On a typical day, you will---

• Collaborate with sales and marketing leadership to align campaign themes, audiences, and objectives to business goals.
• Create and deliver on demand generation OKRs for campaigns. This includes leading indicators, such as reach, engagement, and lead generation, as well as lagging indicators, such as marketing sourced pipeline and pipe velocity.
• Strategically coordinate and deploy integrated global campaign tactics in partnership with cross-functional teams including: Product Marketing, Revenue Marketing, Brand, and Sales.
• Own, document, and scale global processes for campaign creation and measurement.
• Leverage data to inform decisioning across campaign programming; use behavioral insights and performance benchmarking to optimize for efficiency and drive customer outcomes.
• Orchestrate full-funnel campaign tactics to support goals across the buyer's journey, and map campaigns to our audience segments, which may include: persona, buying stage, firmographics, or intent signal.
• Create compelling campaign messaging and consistent workflows across tactics, both in partnership with content stakeholders and in alignment with our brand messaging guidelines.
• Collaborate with internal and external writers and designers to provide direction and requirements for program assets, including: eBooks, infographics, videos, and other campaign materials.
• Work with the marketing operations team to plan, coordinate and track marketing activities through the Marketo marketing automation platform.
• Actively communicate program plans, activities, and results to cross-functional teams.About you
  • 5+ years of experience running marketing campaigns for a global B2B SaaS technology company
  • Proven experience in orchestrating large global campaigns
  • Strong project management and organization skills; extremely detail-oriented
  • Demonstrated expertise in campaign strategy, objectives, tactics, audience segmentation, and effective collaboration with team members
  • Confident, well-spoken and effective communicator
  • An interest, understanding, and empathetic ear for product managers, product makers and the process of creating exceptional products.
  • Direct experience creating and executing multi-channel integrated marketing campaigns, including the integration of online, offline, influencer, partner and direct mail components
  • Proficient in testing and leveraging data for driving informed decisions
  • Proficiency in Salesforce and basic knowledge of Marketo or similar marketing automation software
  • Ability to manage and adapt quickly to change and respond positively and flexibly when addressing shifting or competing prioritiesWhy You'll Love Working Here:
    • Be part of building the world's first and best Product Platform that fundamentally changes how our industry approaches the craft of Product Management.
    • Opportunity to impact the trajectory of a high-growth product organization.
    • Collaborative, team-oriented culture with smart, innovative colleagues.
    • Competitive salary and benefits, including stock options.You can look forward to the following benefits:
      • Competitive compensation, stock options, company 401k
      • A budget for your professional development and ongoing learning
      • 1 Volunteer Day per year for you to help causes close to your heart
      • 8 weeks of Paternity leave and 12 weeks of Maternity leave
      • Mental Wellness Program to support your well-being and self-care
      • Company contribution to gym and wellness memberships
      • Company contribution and access to best-in-class health benefits and your own Soulmio membershipAbout ProductboardProductboard exists to help the best product minds out there make products that matter, together. We believe we all deserve to live in a world filled with extraordinary products - products that exceed our expectations in both functionality and delight.That is why we made our purpose-built and customer-centric product management platform that helps organizations get the right products to market, faster. More than 5,500 companies, including Microsoft, Zoom, Salesforce, and Cartier, use Productboard to understand what users need, prioritize what to build next, and rally everyone around their roadmap.With offices in San Francisco, Prague, Vancouver, London, Dublin, and Brno, Productboard is backed by leading investors like Tiger Global Management, Dragoneer Investment Group, Index Ventures, Kleiner Perkins, Sequoia Capital, Bessemer Venture Partners, and Credo Ventures.We are very well funded and financially stable Series D company, with a validated product market fit and a massive future market opportunity.
        • Join at the golden startup age - established stability with large space for innovation and individual impact
        • You'll enjoy an exciting team atmosphere, building a whole new category of software
        • You can help change the way that products are built all over the world
        • We iterate quickly and decisions are fast. You'll have a voice in what we do and see the impact of your work
        • We are backed by top Silicon Valley investors, giving us access to capital, networks, mentors, and new markets
        • We are recognized as a leading tech startup in our category, named by Forbes magazine and Business Insider as one of the best startup employers to bet your career on, and are regularly recognized for our company cultureAbout our cultureImagine working in a place where everything matters - most importantly, you. At Productboard, values aren't just something we like to talk about, they're something we live and breathe. We believe in creating a work environment where:
          • People feel empowered, supported, and included
          • Trust and transparency are built into the way we work
          • Creativity, curiosity, and continuous improvement are encouraged and nurtured every dayForming our company values was a group effort, with every employee allowed to contribute. From profit-sharing initiatives, like stock options, to open communication, we don't waste time on politics or ego. We champion openness by sharing our goals, success, and failures.Join colleagues who love what they do and who are invested in their work environment and the future of the company. Help shape our company, culture, and product!Equal Opportunity Employer StatementWe are an equal opportunity employer and champion equity. It is our aim to help people from all backgrounds, cultures, and groups realize their full potential at Productboard. We do not tolerate any discrimination or harassment based upon gender identity, race, color, religion, age, sexual orientation, non-disqualifying physical or mental disability, national origin, veteran status, or any other bias covered by appropriate law. All aspects of employment, including hiring, training, promotion, and terminations, are based on merit, competence, performance, and business needs. We are committed to an inclusive hiring process and provide all candidates with equal opportunity to demonstrate their abilities. Togetherness is one of our core values, and our Diversity Council helps to ensure that we uphold the values of authenticity, humanity, and diversity to create an environment where every person matters. We are committed to leading by example to drive societal change.
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Keywords: productboard, Inc, San Jose , Senior Campaigns Manager, Executive , San Francisco, California