Global VP Marketing Wilton, Connecticut

Company: Tbwa Chiat/Day Inc
Location: Santa Cruz
Posted on: February 1, 2025

Job Description:

For more than 50 years, Cannondale has been a leading innovator in the cycling world. As more riders of all ages and abilities get on the roads, trails, and streets than ever before, we're here to do the best work of our lives to push the greatest human-powered machine into the future each and every day. We're committed to building a diverse and inclusive workforce where every teammate can succeed as we inspire riders everywhere. Fueled by a free-thinking, always-game, got-your-back mentality, we ditched the rulebook and set forward on a path to make iconic bikes that simply work better. We look forward to the ride with you.About the Role:As our Global VP of Marketing, you will be the storyteller and architect behind how the world sees and feels about our brand. You will lead the charge in shaping and executing our long-term marketing strategy across all product categories, driving how we introduce groundbreaking products and ensuring our brand voice remains authentic and unmistakable. Partnering closely with Marketing, Product, and Commercial teams, you'll turn product launches into brand-building moments while ensuring and maintaining a consistently high-quality share of voice in the areas where we play.As a key member of the Marketing Leadership team, you'll collaborate with the CMO to build and refine processes, foster creativity, and contribute to the long-term vision that propels Cannondale into the future of cycling innovation. This role matters because it's not just about marketing--it's about delivering on our promise to enable the future of cycling for the world.How You'll Make an Impact:

• Execute on the marketing strategy by working with the CMO to cascade goals throughout the team. Create a plan to drive execution of campaigns and initiatives, rooted in deep understanding of brand strategy framework.
• Assign the priorities for your team and build the annual budget to support our strategic goals.
• Manage the growth, development, and strategy for the Brand Marketing, Creative Services, Events and GTM teams while partnering closely with Digital, Sports Marketing, and Brand Identity leaders.
• Deploy strategy to all departments and regions. Solicit feedback and deliver keynote presentations to gain universal buy-in, synchronizing our product, marketing, and commercial interests.
• Elevate performance of our tools, assets, and content with the goal of engaging a wider audience while improving ROI.
• Define, track, and act on KPIs to quantify impact and improve on strategy. Evaluate progress towards goals, identify new opportunities, and avoid ineffective activities.
• Communicate progress to key stakeholders on a regular basis, from weekly leadership updates to monthly performance bulletins to annual reviews.
• Uphold our brand standards and ensure guidelines are adhered to. Have an aesthetic sensibility, know what (really) good looks like and ensure we're achieving it.
• Unite a multi-disciplinary team by leading a strong culture of collaboration and communication amongst peers and partners.
• Be a credible voice of the brand, business, and rider. Know instinctively when a project/concept/idea can succeed, when it can't, and where it should be improved.
• Champion and encourage a positive working environment and effective teamwork in line with the Company's values, behaviors and culture.What You Bring to the Table:
  • 12+ years of progressive experience in multi-national brand marketing, preferably outside of the cycling industry, such as CPG, automotive, or consumer electronics.
  • 8+ years in leadership roles, with a demonstrated ability to inspire, motivate, and develop diverse, inclusive, and multi-national teams.
  • Exceptional analytical rigor, attention to detail, and executive presentation skills, with a proven track record of driving measurable results.
  • Proven expertise in crafting scalable strategies, aligning cross-functional teams, and navigating ambiguity to deliver impactful outcomes.
  • Deep appreciation and understanding for cycling and its future, with an active interest in cycling products and their evolving usage.
  • Strong project management and entrepreneurial spirit, with the ability to unify diverse teams, lead initiatives, and build field-facing content.
  • Executive presence and credibility to engage with revenue leaders and customers, coupled with a strong business acumen, creative storytelling, and exceptional communication skills.Some of our great benefits:
    • Hybrid work environment.
    • Generous Paid Time Off Programs.
    • Life & Disability Insurance.
    • FSA/HSA/Dependent Care FSA.
    • 401k and company match.
    • Commuter Incentive Program.
    • Voluntary benefits (critical illness, accident, and hospital indemnity insurances).
    • Great discounts on company products.
    • Employee Wellness Program.
    • Parental Leave program.
    • Access to group home and auto insurance.
    • A mix of casual yet professional culture.Want a closer look into what it's like to Come Ride With Us? Explore more of Cannondale on Instagram and LinkedIn.About the organization:As a proud member of the Pon Holdings family, Cannondale benefits from the strong foundation and extensive network of one of the Netherlands' largest family-owned businesses, as well as the largest bike portfolio in the world: Pon.Bike, including brands like Gazelle, Santa Cruz, Cerv--lo, Kalkhoff, Focus, Urban Arrow, Veloretti and Swapfiets. Being a part of Cannondale means being part of a dynamic and forward-thinking organization backed by the strength and stability of Pon Holdings.Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Cannondale we are dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, regardless of your gender or race, we encourage you to apply anyway. You may be just the right candidate for this or other roles.Our DEI Mission Statement: At Cannondale, we are on a mission to inspire cycling for all. Whoever you were, are, or will be, you can find yourself here. Our diverse line-up of bikes reflects diverse voices, diverse communities, and diverse aspirations. We know the only way to foster that diversity is to foster inclusion in our perspectives. We are committed to not only seeking unique voices, but also cultivating, embracing, and channeling those of every member of the Cannondale community. We understand that doing so makes both our company and our products better. It's why we want you to Come Ride With Us - because bikes belong to us all.We are an Equal Opportunity Employer. All persons shall have the opportunity to be considered for employment without regard to their race, color, religion, national origin, ancestry, alienage or citizenship status, age, sex, sexual orientation, gender, gender identity, gender expression, marital status, disability, military service and veteran status, pregnancy, childbirth, and related medical conditions, or any other characteristic protected by applicable federal, state or local laws.Apply for this job* indicates a required field
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Keywords: Tbwa Chiat/Day Inc, San Jose , Global VP Marketing Wilton, Connecticut, Executive , Santa Cruz, California