Marketing Science Analyst

Company: Tbwa Chiat/Day Inc
Location: San Jose
Posted on: April 1, 2025

Job Description:

As a Marketing Science Analyst, your curiosity never ends. The next question is always on your mind, helping you to understand how marketing science fits in the big picture of a project. You bring in 1+ years of experience, owning marketing deliverables across a broad range of initiatives, and focusing on at least two initiatives: tracking and measurement, reporting, taxonomy and tagging, data visualization, testing and evaluation, data integration, or statistical modeling. You understand the nature and purpose of the main Digital marketing channels, enjoy collaborating with others, and can communicate clearly and effectively.You will:

• Analyze data across a digital landscape to discover trends, solve problems, and identify opportunities.
• Turn data into actionable insights through storytelling and data visualization.
• Design, build, and automate analyses, reports, dashboards, and other deliverables.
• Gather marketing data across a variety of paid and owned channels to analyze website performance, understand audience behaviors, and summarize findings.
• Assist in the ideation, development, and execution of measurement frameworks.
• Determine and implement methods to improve analytics processes.
• Collaborate with other disciplines and partner agencies to deliver comprehensive solutions to both internal and client requests.
• Occasionally support senior colleagues with analytics material for new business pitches and requests for proposals.You have:
  • Top-notch communication and collaboration skills.
  • Experience with at least one website analytics platform (e.g.: Google or Adobe Analytics), with a strong preference for Adobe tools.
  • Experience with at least one digital media platform (e.g.: Google Campaign Manager, Google Ads, Facebook Insights, Search Ads 360, etc.).
  • Strong understanding of digital media channels (e.g.: Social, SEM, SEO, OLV, etc.) including how each one works and how they interact with one another.
  • Familiarity with marketing attribution models and techniques (e.g.: MMM, MTA, etc.).
  • Experience working with statistical analysis techniques and quantitative methods.
  • Proficiency in Python, R, SQL, or another business-relevant statistical programming language.
  • Ability to efficiently manage multiple projects at the same time, proactively communicating needs, roadblocks, and statuses to the necessary people.
  • A drive to keep learning and offer your team support to grow and learn.What We Offer:
    • Maternity and parental leave extra days
    • Competitive benefits packages
    • Vacation, compassionate leave, sick days, and flex days
    • Access to online services for families and new parents
    • Diversity and Inclusion Board with 12 affinity groups
    • Internal learning and development programs
    • Enterprise-wide employee discountsAt Critical Mass, we value our employees and offer competitive compensation and benefits packages. If you're looking for a challenging and rewarding opportunity to make a significant impact on the lives of our employees, we encourage you to apply for this exciting position today!The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to accommodations@criticalmass.com.
      #J-18808-Ljbffr

Keywords: Tbwa Chiat/Day Inc, San Jose , Marketing Science Analyst, Professions , San Jose, California