Marketing Technology Analyst
Company: VirtualVocations
Location: Sacramento
Posted on: February 1, 2025
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Job Description:
A company is looking for a Marketing Technology Analyst to
support marketing technology implementation projects and digital
marketing optimization initiatives.
Key Responsibilities:
Lead discovery efforts to gather business needs and solution
requirements for digital marketing campaigns
Oversee QA and testing for Marketing Technology platform
configurations and campaign builds
Serve as the day-to-day Marketing Technology point of contact for
internal and client teams
Required Qualifications:
Bachelor's degree in Marketing/Advertising, a related business or
technology field, or equivalent work experience
3-5 years of experience in a Marketing-related role with campaign
management solutions
Agency experience preferred, with 2+ years in a client-facing
role
Solid understanding of campaign execution processes and audience
segmentation methods
Familiarity with cross-channel campaign management platforms and
marketing cloud solutions preferred
Keywords: VirtualVocations, San Jose , Marketing Technology Analyst, IT / Software / Systems , Sacramento, California
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