Product Marketing Manager, Design

Company: Figma
Location: San Francisco
Posted on: January 17, 2025

Job Description:

Figma is growing our team of passionate people on a mission to make design accessible to all. Born on the Web, Figma helps entire product teams brainstorm, design and build better products - from start to finish. Whether it's consolidating tools, simplifying workflows, or collaborating across teams and time zones, Figma makes the design process faster, more efficient, and fun while keeping everyone on the same page. From great products to long-lasting companies, we believe that nothing great is made alone-come make with us!Figma is looking for a "full-stack" Product Marketing Manager to support Figma's core design products. You will partner with our product, sales, design, and broader marketing teams to build, launch, and drive adoption of new capabilities from product designers. Some of these may be improvements to existing functionality based on user feedback, while others are more 0 -> 1 initiatives that serve as new vectors of growth for our business.This is a full-time role that can be held from one of our US hubs or remotely in the United States.What you'll be doing at Figma:

• Serve as a subject matter expert for the product design areas that you lead.
• Develop product messaging and positioning that sets us apart from competitors and demonstrates understanding of our customers' needs.
• Manage our beta programs, from customer outreach, managing beta communications, coordinating feedback sessions, to promoting customer success stories.
• Drive deeper engagement of our product through a variety of educational content-blog posts, product tips, best practice guides, live streams, and more.
• Partner with the broader marketing team to launch campaigns that span web, onboarding, activation, and adoption.
• Work with the Sales team to develop impactful enablement resources and arm the team to better position ourselves against other competitors and products.We'd love to hear from you if you have:
  • 8+ years in product marketing or a related role.
  • Direct experience operating as a full-stack marketer, leading cross-functional initiatives from ideation to execution.
  • Demonstrated ability to learn new products and industries-unafraid to dive into the nitty gritty technical details.
  • Track record of being able to manage stakeholders at all levels, from individual contributors to senior executives. Must have experience driving executive-level conversations.While it's not required, it's an added plus if you also have:
    • Both B2B and B2C marketing experience.
    • Experience with product design/web development tools.At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you're excited about this role but your past experience doesn't align perfectly with the points outlined in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.Pay Transparency DisclosureIf based in Figma's San Francisco or New York hub offices, this role has the annual base salary range stated below.Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. The listed range is a guideline, and the range for this role may be modified. For roles that are available to be filled remotely, the pay range is localized according to employee work location by a factor of between 80% and 100% of range. Please discuss your specific work location with your recruiter for more information.Annual Base Salary Range (SF/NY Hub):$149,000 - $288,000 USDAt Figma we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product, and our community to flourish. Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law.We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require accommodation, please reach out to accommodations-ext@figma.com.
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Keywords: Figma, San Jose , Product Marketing Manager, Design, Executive , San Francisco, California