Growth and Activation Product Manager

Company: Philo
Location: San Francisco
Posted on: January 17, 2025

Job Description:

Philo is seeking an experienced Technical Product Manager to drive all technical aspects of acquiring new customers and retaining existing users using Philo services.The Growth and Activation Product Manager will be a key player in this collaborative environment, responsible for driving initiatives that scale the product, improve user engagement, and ensure a smooth customer journey from acquisition through retention.About the Product teamThe Product Team is responsible for designing, building, testing, and quite literally reinventing television-one of the most engaging products ever created-across web, mobile, and TV platforms. Just as television is about more than simply watching an episode of your favorite show, so too does our work extend well beyond the play button. We take into account TV schedules, movie and show metadata, real-time ad auctions, live and on-demand feeds, recordings, cross-device interoperability, and individualized viewing habits, preferences, restrictions, and notifications--- massaging it all into a comprehensive and seamless streaming experience while cooking up next generation multi-screen and multi-user playback experiences.At Philo, every member of the team is responsible for building and supporting a quality product experience. As such, product responsibilities are fairly decentralized. Cross-functional groups comprising feature leads from design, engineering, marketing, support, content, business development, data science, and other teams work together to tackle problems, collaborating on the motivation, scoping, design, implementation, release, support, and analysis of the corresponding solutions. The primary role of the Product team at Philo is to identify problems, vet opportunities, and equip other members of the Philo team in these cross-functional groups to be successful in pursuing solutions.Responsibilities:

• Growth Strategy: Develop and execute growth strategies aimed at increasing user acquisition, activation, and retention. Work closely with marketing and sales to define and optimize user funnels.
• Activation Metrics: Identify key activation metrics (such as signup to first purchase) and optimize the onboarding experience to improve conversion rates.
• Data Analysis: Use data-driven insights to monitor KPIs like user growth, activation, retention, and churn. Design and run A/B tests to measure the effectiveness of changes.
• Cross-functional Collaboration: Collaborate with engineering, design, marketing, and data science teams to drive product improvements that enhance user engagement and growth.
• Customer Insights: Conduct user research and gather customer feedback to uncover pain points, behavioral trends, and opportunities for product improvements.
• Experimentation: Lead rapid experimentation with features, growth hacks, and campaigns to test hypotheses around user acquisition and engagement.
• Acquisition and Retention: Develop acquisition and retention strategies to make prospective customers interested and keep users engaged over the long term, and partner with the marketing team to optimize revenue.
• Product Roadmap: Own the growth and activation product roadmap, prioritize initiatives based on business impact, and communicate plans to stakeholders.Qualifications:
• 6-10 years of product management experience, ideally in growth or activation-focused roles within SaaS or consumer-facing products.
• 6-10 years of experience designing, building, analyzing, and iterating upon product experiences.
• 6-10 years of experience leading cross-functional teams (identifying stakeholders, organizing inputs, mobilizing contributors, running meetings, documenting outcomes and deliverables, and socializing changes).
• 6-10 years of experience demonstrating strong communication with technical and business stakeholders to understand product, technical, business, and logistical tradeoffs between different approaches to solving problems.
• Solid understanding of product development lifecycles, growth loops, funnels, and user activation strategies.
• Strong understanding of A/B testing, multivariate testing, and growth hacking techniques using platforms like Optimizely, Amplitude, or Mixpanel.
• Expertise in user onboarding and activation, such as optimizing user onboarding flows to reduce friction and improve activation rates across web and mobile platforms.
• In-depth understanding of user retention strategies, including lifecycle marketing, re-engagement campaigns, and user segmentation.
• Hands-on experience with product analytics tools such as Google Analytics, Segment, or Heap to track and analyze key growth metrics (e.g., conversion, engagement, churn).
• Experience with growth loops and viral marketing, including ability to identify and implement growth loops that drive organic user acquisition through network effects and referrals.
• Proven ability to analyze data, derive actionable insights, and drive business decisions based on metrics such as activation rates, retention, and LTV (lifetime value).
• Experience working with large amounts of data and making data-based decisions to prioritize projects, including familiarity with relational and non-relational databases and modern data warehousing and querying.
• Expertise with product documentation, managing timelines/resources, and/or an operations role.
• Some demonstrated expertise with product and business goals, metrics, and analytics.
• Strong written and oral communication skills.
• Strong organizational skills.
• Startup experience on a small team (More about PhiloAt Philo, we're a company that puts people first-both our subscribers and our team. Our philosophy is to empower our colleagues to do their best work while supporting each other in pursuing shared goals. We value pragmatism, pride in our work, and passion. Transparency and openness are fundamental to our company culture. We are committed to diversity and inclusion as we grow the Philo team and shape the future of TV. We believe that a diverse set of voices and perspectives on our team enables us to innovate faster and create the best experience for our subscribers.Philo offers access to top-rated networks, including AMC, BET, CMT, Comedy Central, Discovery, Food Network, Hallmark, HGTV, History, Investigation Discovery, Lifetime, MTV, Nickelodeon, OWN, VH1, WE tv, and more, along with groundbreaking originals and blockbuster movies included with AMC+. Our service also includes 80+ free channels and premium add-ons like STARZ and MGM+.Our extensive library boasts over 75,000 titles, and our unlimited DVR allows users to save their favorite shows and movies for up to a year, skipping ads for a seamless viewing experience. Stream on up to three devices simultaneously, whether on your phone, tablet, laptop, or TV using Roku, Apple TV, Fire TV, Samsung TV, Android TV, Vizio TV, or Chromecast.Philo is headquartered in San Francisco, with offices in New York and Cambridge, MA. Our leadership team includes a co-founder of Facebook and alums from Meraki and HBO, backed by NEA and industry partners like Discovery, Viacom, AMC, and A&E.Join us at Philo and be part of a team that's shaping the future of TV!Status: Full-timeLocation: San Francisco, CA or New York, NYCompensation: Includes annual salary between $160K - $200K depending on experience and location, company stock options and health benefits.We value a diverse and inclusive workplace and we welcome people of different backgrounds, experiences, skills, and perspectives. Philo is an equal opportunity employer. We believe that everyone does their best work when they are supported by each other and the company, and we offer a generous set of benefits to make sure the Philo team is happy and healthy. Here is a sampling of the benefits we offer our team:
• Full health, dental and vision coverage for you and your family
• 401(k) plan with employer contributions (we match 100% of deferrals up to 3% of pay and 50% of the next 2% of pay)
• Up to 20 weeks of fully paid parental leave
• Unlimited paid time off for vacation and sick leave
• $2,000 annual vacation bonus (we pay you to take a two week vacation)
• $5,250 annually for professional development and educational assistance
• $1,250 annual home office + TV stipend during first year of employment ($250 annually thereafter)
• $500/month ($6,000/year) bonus for employees who commit to working at least 3 days per week in our offices, plus generous commuter benefits ($315/month towards transit, rideshare, bike rental, or parking at our HQ office in San Francisco)
• Free Gympass subscription - an all-in-one corporate benefit that gives employees the largest selection of gyms, studios, classes, training and wellness apps
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Keywords: Philo, San Jose , Growth and Activation Product Manager, Executive , San Francisco, California