Integrated Marketing Program Manager- Public Sector

Company: Netchannels
Location: Sunnyvale
Posted on: January 11, 2025

Job Description:

Netchannels is seeking an Integrated Marketing Program Manager for our client, Google.In this key role, you will contribute to the overall integrated marketing strategy and be responsible for the development, implementation, and optimization of multi-channel campaigns that deliver on priority business goals and objectives for Google Pixel in the Public Sector: Civilian Federal, Defense Federal, State Local, and Education. The role focuses on developing and executing marketing programs that drive revenue across multiple channels.About Google Pixel: Google Pixel for Business is a comprehensive smartphone solution. With more capabilities, fleet manageability, and next-gen security, Pixel modernizes the workforce with high performance at a high value. It combines powerful hardware, advanced software, and built-in Google AI to provide a secure, efficient, and productive mobile experience.About Google Public Sector: The Public Sector marketing team brings the magic of Google to the mission of government and education. With powerful technologies such as artificial intelligence (AI), advanced analytics, and security offerings, decision-makers can streamline processes and improve citizen services delivered by public sector organizations across all domains.JOB RESPONSIBILITIESThe Integrated Marketing Program Manager will execute and manage end-to-end campaign planning and execution for the Public Sector segment focusing on specific persona. A main priority of the marketing program manager is to design and implement a connected customer journey for the selected audiences. The individual will consult and influence various functions, including global marketing teams, sales teams, partner marketing, digital marketing, event marketing, and field marketing, always operating in a collaborative approach.

• Develop an overall Pixel for Business proactive marketing strategy for the Public Sector.
• Socialize and get buy-in for the segment's marketing strategy and programs, working closely with the marketing and local business leadership teams across Pixel and Google Cloud.
• Own the strategy and the execution to deliver results aligned with Sales, Customer Engineering, and Marketing teams.
• Partner with cross-functional teams: Content and Product Marketing, Creative, Digital Marketing, Strategy and Operations, Events, and Partner Marketing to develop integrated marketing strategies and deliver go-to-market programs that drive growth.
• Develop structure and process for plan transparency through campaign calendars and consistent measurement at every stage of the audience journey, integrated across channels.
• Manage budgets and drive vendors for deliverables on time and within budget.
• Manage events, including for large audiences.
• Ability to assist in developing the "one Google story," where Google markets one solution tailored to the Public Sector rather than separate products.SPECIFIC DELIVERABLES
• Campaign design and strategy.
• Program management for the campaigns you oversee.
• Ongoing reporting and optimization.
• Target audience expertise: develop persona.
• Advises on marketing channel mix (email, paid social, organic social, live events, virtual events, display, content syndication, etc.).
• Content marketing strategy.
• Content development.
• Stakeholder engagement and management.
• Internal communications.
• Campaign and event goal creation.
• Demand generation strategy.REQUIRED QUALIFICATIONS
• Experience in the high-tech industry required.
• Understanding of Google technology: Pixel, Cloud.
• 7+ years experience in B2B Marketing.
• Experience working with the Public Sector vertical market.
• Bachelor's degree in Business or related field.
• Excellent verbal and written communication.
• Exceptional collaboration skills and rallying other teams toward achieving common goals.PREFERRED QUALIFICATIONS
• Knowledge of Pixel, hardware products, and marketing trends.
• Knowledge of multi-touch campaigns with digital-first expertise.
• Ability to take a data-driven approach, including the use of AI, to design and optimize programs and results.
• Experience managing budgets and organizing events with a large number of attendees.
• Ability to influence at the executive leadership level.
• Ability to take initiative, prioritize, and drive deliverables to execution with minimal supervision.
• Excellent project management, problem-solving, and strategic/analytical marketing skills.Netchannels is proud to be an equal-opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please let us know.Our Core Values
• Uncompromising integrity and professionalism.
• Excellence in all we do, never compromising quality.
• Transparency so we all understand how to work together.
• Corporate Responsibilities: Security, Privacy, Environmental Sustainability.Grow Your Career in a Dynamic, Supportive Environment.Working for Netchannels offers flexibility and opportunities for growth, with a focus on a positive and supportive company culture. Employees benefit from a collaborative environment, creative challenges, and the chance to work with diverse clients on impactful projects.
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Keywords: Netchannels, San Jose , Integrated Marketing Program Manager- Public Sector, Executive , Sunnyvale, California