Marketing Manager

Company: Aquent
Location: San Francisco
Posted on: February 1, 2025

Job Description:

Our global technology client is looking for a Marketing Manager. This is a hybrid position and you MUST be located in the San Francisco or Los Angeles, CA area to be considered. Remote is not an option for this position. The ideal candidate will drive engagement, retention, and updates.Job Responsibilities:

• Drive global In-app Messaging (IAM) strategy, testing, and execution globally for Music to drive upgrades, engagement, and retention.
• Responsible for developing requirements for Marketing tools with product and tech teams.
• Optimize sign-in rates and funnel analytics with BIEs and Data Science. Set KPIs, establish reporting, and review in-app messaging measurement and performance.
• Own strategy, execution, and performance in app marketing campaigns, including all messaging and translation. Establish ongoing creative refresh and optimization program, working closely with the design team.
• Test and learn across new placement modals, managing multivariate and A/B testing campaigns.
• Complete weekly, monthly, and quarterly performance business reviews and projections for each country, showcasing results the team has delivered and presenting to country and executive leadership.
• Verbal and written communication. Input on GTM strategy. Comfortable writing and documenting findings.
• Cross-functional collaboration. Promotions, finance, creative, copy, and other marketing teams.Day to Day:
  • Work across technical partners - cross-functional collaboration.
  • Translate to business, stakeholders, analytical data pulling, and reporting.
  • Label relations, artist relations, album releases, artist track-by-track.
  • Working with Top 40 artists, festivals.
  • Work with international teams.
  • GTM work - product launches, user experience.
  • Supporting product requests to drive adoption, education, and awareness.
  • Data reporting, pulling analytics, upgrades and promotions, performance tracking, and analysis.Requirements:
    • Bachelor's Degree or higher.
    • 5-7 years+ digital marketing/tech background.
    • Strong industry background in tech, growth marketing, product management, performance marketing, or digital marketing.
    • Strong verbal and written communication; ideal candidate would have writing samples.
    • Proven experience working with cross-functional teams and managing stakeholders.
    • Able to analyze data, pulling reports, and sharing findings with teams.
    • Basic coding background - knows how to manipulate code (font, color, etc).
    • Experience with in-app messaging and marketing platforms (Braze, Iterable, LeanPlum, Swrve, Adobe, Localytics, etc.).
    • Experience with data analytics and visualization platforms (Adobe Analytics, Amplitude, Tableau, Mode, Thoughtspot).
    • Music/entertainment background.The target hiring compensation range for this role is $44.51 to $49.46 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.
      #J-18808-Ljbffr

Keywords: Aquent, San Jose , Marketing Manager, Executive , San Francisco, California