Assistant Director of Marketing (Athletics)

Company: UNIVERSITY OF MISSISSIPPI
Location: Santa Cruz
Posted on: January 19, 2025

Job Description:

Assistant Director of Marketing (Athletics)Location: University, MS, US, 38677Department: Athletic Marketing (10000842)Employee Designation: Regular Full-time (Benefits Eligible)The University of Mississippi - fondly referred to as Ole Miss - stands as a premier public research institution with a proud legacy of academic distinction. We are devoted to nurturing a vibrant, inclusive community where every member - student, faculty, and staff - can achieve their fullest potential.Department SummaryThe Department of Intercollegiate Athletics at the University of Mississippi strives to advance a championship culture that develops, educates and empowers our student-athletes as tomorrow's leaders while providing a premier experience for the Ole Miss family.Role SummaryPerforms technical work in the support of the marketing team. This position coordinates, creates, develops, and executes marketing campaigns that enhance the Ole Miss fan experience during athletic events. The incumbent composes game day scripts, oversees game day groups during events, and selects and manages the work of interns.Examples of Work Performed

• Develops, coordinates, and executes campaigns for increasing season ticket sales and game attendance for assigned sports/groups.
• Creates game day strategies and scripts for marketing promotions.
• Determines how each element is implemented, including sponsors and game day groups (promotions, music, entertainment, presentations, video, band, Rebelettes, and cheerleaders).
• Acts as marketing liaison for each team, as well as Ole Miss Athletics Foundation.
• Monitors and responds to fan community, as appropriate, with regards to requests for posters, schedule cards, donations, autographs, and other promotional materials.
• Assists with distribution of complimentary tickets to groups while ensuring compliance with NCAA regulations.
• Reviews applications, conducts interviews, and documents the selection process for student interns.
• Coordinates intern scheduling for athletic events & meetings.
• Oversees interns during events, manages budgets, and orders apparel.
• Updates marketing content on social networks, including Facebook, Twitter, YouTube, and Ole Miss Sports Blog.
• Meets and contacts philanthropy groups, university groups, and other outside vendors for partnerships at athletic events.
• Ensures all assigned tasks are in compliance with department, University, Southeastern Conference, and NCAA rules and regulations.
• Performs similar or related duties as assigned or required.Essential FunctionsThese essential functions include, but are not limited to, the following. Additional essential functions may be identified and included by the hiring department.
• Drafts meeting notes and prepares materials including updated project benchmarks and research information to support marketing projects, campaigns, and work unit personnel.
• Summarizes market tracking and research data from distributed market surveys.
• Assists in developing creative marketing strategies and multimedia campaigns by creating and distributing draft materials to a variety of project participants.
• Ensures promotional materials are maintained.
• Modifies materials as directed by professional staff.
• Schedules meetings of project stakeholders, including external vendors as required to maintain project timelines and responds to initial questions.Education: Bachelor's DegreeExperience: N/APreferred QualificationsBachelor's Degree from an accredited four-year college or university in Communications, Public Relations, or a related field.ANDExperience:Two (2) years of experience related to the above-described duties.Substitution Statement:An equivalent combination of related experience and education may be considered for this role.EEO StatementThe University of Mississippi provides equal opportunity in any employment practice, education program, or education activity to all qualified persons. The University complies with all applicable laws regarding equal opportunity and affirmative action and does not unlawfully discriminate against any employee or applicant for employment based upon race, color, gender, sex, pregnancy, sexual orientation, gender identity or expression, religion, citizenship, national origin, age, disability, veteran status, or genetic information.Minimum Physical RequirementsPhysical Requirements: These physical requirements are not exhaustive, and additional job-related physical requirements may be added to these by individual agencies on an as-needed basis. Corrective devices may be used to meet physical requirements.Physical Exertion: The incumbent may be required to lift up to approximately 10 pounds.Vision: Requirements of this job include close vision. Speaking/Hearing: Ability to give and receive information through speaking and listening.Motor Coordination: While performing the duties of this job, the incumbent is frequently required to talk and hear; and use hands to finger, handle, or feel. The incumbent is periodically required to sit. The incumbent is occasionally required to stand; walk; and reach with hands and arms.Interview Requirements: Any candidate who is called for an interview must notify the Department of Equal Opportunity/Regulatory Compliance in writing of any reasonable accommodation needed prior to the date of the interview.The University of Mississippi is committed to providing a safe campus community. UM conducts background investigations for applicants being considered for employment. Background investigations include a criminal history record check, and when appropriate, a financial (credit) report or driving history check.
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Keywords: UNIVERSITY OF MISSISSIPPI, San Jose , Assistant Director of Marketing (Athletics), Executive , Santa Cruz, California