Director CPG Instore Media Sales

Company: Quad/Graphics
Location: Modesto
Posted on: January 14, 2025

Job Description:

As a global marketing experience company, Quad's goal is to help our clients win every day. We use our data-driven integrated marketing and manufacturing platform to streamline solutions for our clients, reduce friction and enhance their marketing spend effectiveness. We've built a rich legacy by believing in our people, allowing them to act like owners and to take charge of their own success. Whether an operator, sales rep, a graphic artist or a clinician, we're all driven to perform at our best- for ourselves and our clients. At our core, we're a company that believes we can always create a better way.General Purpose of Job:The Director CPG Sales is responsible for driving revenue growth for Quad's In-Store Connect media network for client by securing advertising partnerships with Consumer-Packaged Goods (CPG) brands. The individual will work closely with client's merchandising and digital teams to create and execute in store digital media programming.Key Responsibilities:

• Lead the sales strategy for the In Store Connect media network, working with designated grocery client, targeting CPG brands to maximize advertising revenue.
• Identify and pursue new business opportunities with CPG brands, establishing strong relationships with key decision-makers.
• Develop and maintain strategic partnerships with CPG brands, ensuring alignment with their marketing objectives and goals with client.
• Present and sell integrated in-store media solutions that leverage the capabilities of the In-Store Connect network and client's promotional ecosystem.
• Study market dynamics to identify trends, competitive landscape, and emerging opportunities within the CPG sector.
• Work closely with Quad's business development, marketing, and operations teams to deliver comprehensive advertising solutions.
• Maintain accurate revenue forecasts and pipeline reports, utilizing client's CRM tools to track and manage sales activities.
• Ensure exceptional customer service and support for client, addressing their needs and providing tailored advertising solutions.
• Monitor and analyze sales performance metrics, providing regular updates to senior leadership.Job Requirements:Education: Bachelor's degree in business, Marketing, or a related field.Experience: 10+ years of experience in Digital Media or CPG sales.Knowledge, Skills & Abilities:
  • Proven track record of driving sales growth and achieving revenue targets.
  • Strong understanding of the CPG industry and in-store advertising.
  • Excellent communication and presentation skills.
  • Ability to build and maintain strong client relationships.
  • Strategic thinker with the ability to develop and execute effective sales strategies.
  • Proficiency in CRM tools, such as Salesforce.
  • Highly organized and detail oriented.
  • Ability to travel as required.Total On Target Earning between $250,000-$300,000 (Subject to change after compensation analysis).
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Keywords: Quad/Graphics, San Jose , Director CPG Instore Media Sales, Executive , Modesto, California