Marketing Analyst

Company: Talent Software Services
Location: Oakland
Posted on: April 21, 2025

Job Description:

Marketing Analyst

Find out more about the daily tasks, overall responsibilities, and required experience for this opportunity by scrolling down now.

Job Summary: Talent Software Services is in search of a Marketing Analyst for a contract position that can be worked 100% remotely. The opportunity will be eight months with a strong chance for a long-term extension.

Primary Responsibilities/Accountabilities:

Lead cross-functional teams across multiple business units to align on priorities and develop comprehensive communications strategies.
Develop communication programs that incorporate a full spectrum of tools and tactics (from traditional letters to digital and social media content).
Create communication through the eyes of the customer - developing holistic experiences and meaningful touch-points.
Use data to measure success and continually optimize results (open rates, response rates, return mail, list health, etc.).
Use communication to mitigate risks through crisis management, constituent engagement, and customer service.
Responsible for developing, implementing, and evaluating marketing strategies and plans that drive member engagement and profitable membership growth/retention in support of NPS goals.
Develop holistic experiences and meaningful touchpoints that leverage a variety of tools (consumer engagement, content marketing, content syndication, and email marketing).
Understand the strategic intent of our members and connect the personalized programs to experiences through member-facing marketing assets with landing environments that inspire desired member actions and deliver on member's needs.


Qualification:

Requires a bachelor's degree or equivalent experience and/or equivalent combination of education and experience.
Requires at least 7 years of prior relevant experience.
Knowledge of advanced health insurance marketing principles, healthcare education, or behavior change practices and techniques is a plus.
Ability to independently develop, implement, and evaluate marketing plans and processes and recommend process improvements.


Preferred:

Excellent cross-functional team, project, and organizational leadership skills with attention to detail.
Self-starter with initiative and a sense of accountability and ownership.
Ability to influence and align stakeholders and decision makers.


If this job is a match for your background, we would be honored to receive your application!

Providing consulting opportunities to TALENTed people since 1987, we offer a host of opportunities, including contract, contract to hire and permanent placement. Let's talk!

Keywords: Talent Software Services, San Jose , Marketing Analyst, Advertising , Oakland, California