Vice President of Marketing (Remote)

Company: Flosum, Inc.
Location: San Jose
Posted on: February 21, 2025

Job Description:

This Role is Remote, Based in United StatesAbout FlosumFlosum is a leading provider of Salesforce DevOps, data backup, and security solutions. Our mission is to empower enterprises with secure, streamlined, and scalable solutions that drive innovation and efficiency. As we continue to grow, we are looking for a dynamic Vice President of Marketing - Demand Generation to lead our efforts in building and accelerating pipeline growth.Role OverviewWe are looking for a results-driven VP of Marketing - Demand Generation to own and execute a high-performing, data-driven demand generation strategy. This role will be responsible for driving top-of-funnel growth, increasing lead conversion rates, and accelerating revenue through multi-channel marketing campaigns. The ideal candidate is a strategic thinker and hands-on leader who thrives in a fast-paced environment and has a deep understanding of B2B SaaS marketing.Key Responsibilities

• Develop and execute a demand generation strategy to drive high-quality leads, increase pipeline velocity, and support sales in achieving revenue goals.
• Lead multi-channel marketing campaigns, including digital advertising, content marketing, SEO, email, webinars, events, and ABM strategies.
• Optimize the marketing funnel, improving conversion rates at every stage and ensuring seamless lead handoff to the sales team.
• Build and manage a high-performing demand generation team, setting clear goals and KPIs to drive measurable results.
• Leverage data and analytics to track performance, optimize marketing spend, and inform decision-making.
• Collaborate with sales, product marketing, and customer success to align demand generation efforts with business objectives.
• Own marketing automation and CRM strategies, ensuring best practices in lead nurturing, scoring, and segmentation.
• Manage and optimize the marketing budget, ensuring efficient allocation of resources for maximum ROI.Qualifications & Experience
• 10+ years of experience in B2B marketing, with a strong focus on demand generation.
• Proven track record of driving revenue growth through digital marketing, ABM, content marketing, and lead generation programs.
• Deep understanding of marketing automation, CRM, and analytics tools (HubSpot, Marketo, Salesforce, etc.).
• Experience leading and scaling a high-performing marketing team.
• Strong analytical mindset with a data-driven approach to decision-making.
• Excellent leadership, communication, and collaboration skills.
• Experience in the Salesforce ecosystem or DevOps industry is a plus.Why Join Flosum?
• Opportunity to shape and lead demand generation for a fast-growing SaaS company.
• Work with a passionate and talented team in a collaborative environment.
• Competitive compensation, benefits, and growth opportunities.If you are a strategic, results-oriented marketing leader with a passion for demand generation, we'd love to hear from you!Apply today to be a part of Flosum's growth journey.
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